Art Project: “Fresh Milk; Packaging the Piyungan Ca le”/ The Museum of The Unworthy

Performance-and-display-fresh-milk-5

The Museum of The Unworthy: “Fresh Milk; Packaging the Piyungan Ca le”
Performance with packaging products, logo, merchandise, and display products, 2009

Performance & display:
(2009)
The Museum of The Unworthy, Cemeti Art House, Yogyakarta, Indonesia
Fresh Milk; Packaging the Piyungan Ca le, Momento Cafe, Yogyakarta, Indonesia

This is a project that inves gates the Land ll Site area (TPA) in the Eastern region of Yogyakarta named Piyungan. I am interested in the packaging of fresh milk packages which I encounter at TPA Piyungan. The work idea came a er my ini al oberva on at the site, where hundreds of ca le live there, eat the trash, and interact with other ca le or even the humans that work on the site to collect the trash.

In the illustra ons of the fresh milk packages, cows are depicted happily staying on a shady hill, while at the same me the image that stood in front of me depicted the same gestures of the ca le that I encounter on the illustra ons, however the di erence is they were staying on a hill of trash. What I did was to take photos of this moment.

I began by crea ng my own brand of fresh milk packaging. I created the following: (1) Product Logo, (2) Redesign of the packaging, (3) Shirt and Hats for the milk sellers, (4) Display of the product sells. I also presented this concept in a performa ve manner with 3 occasions: (1) In a Co ee Shop, (2) Opening of Ceme Art House exhibi on, (3) On the Ceremony Award for the Environment Ambassador from the Ministry of Live Environment that was o ered to me in 2009.

This project was ini ated by Cassandra Lehman (Australia) and Ceme Art House Yogyakarta. Except the works been made by each individual ar st in di erent ways, we ended the project by realizing a group exhibi on at Ceme gallery.

Logo & product design:

Logo Susu

Desain Boxs_web

Design-Fresh-Milk-1

Design-Fresh-Milk-2

Design-Fresh-Milk-3

Design-Fresh-Milk-4

 

Performance & display:

Performance-and-display-fresh-milk-1

Performance-and-display-fresh-milk-2

Performance-and-display-fresh-milk-4

Performance-and-display-fresh-milk-3

Performance-and-display-fresh-milk-6

Performance-and-display-fresh-milk-7

 

Observation:

Observation-Fresh-Milk-1

Observation-Fresh-Milk-2

Observation-Fresh-Milk-4

Observation-Fresh-Milk-5

Observation-Fresh-Milk-6

Observation-Fresh-Milk-10

Observation-Fresh-Milk-3

Observation-Fresh-Milk-8

Observation-Fresh-Milk-9

 

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